Carolin Grau
Growth Marketing & Business Development Specialist
Mainz, DE.About
Highly motivated and results-driven Business Administration student with hands-on experience in growth marketing, customer service, and project coordination. Proven ability to optimize digital campaigns, enhance online presence, and streamline operations, leveraging strong analytical and communication skills. Eager to apply a blend of strategic business acumen and practical marketing expertise to drive measurable impact in a dynamic professional environment.
Work
CONTRACTHERO GMBH
|Working Student in Growth marketing
Remote, N/A, N/A
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Summary
Led digital marketing campaigns and optimized online presence to drive acquisition and engagement for a B2B SaaS platform.
Highlights
Managed Google Ads and LinkedIn Ads campaigns, optimizing setup and targeting to improve campaign performance and reach.
Developed and updated SEO-focused website content, including glossary expansion and creation of new pages and landing pages in Webflow, enhancing organic visibility and user engagement.
Oversaw and maintained review portal presence across G2, Capterra, and OMR, optimizing listings and content to boost customer acquisition and brand reputation.
Executed monthly newsletter processes using Brevo and Pipedrive, managing segmentation, scheduling, and performance tracking to drive targeted engagement and measure campaign effectiveness.
DECATHLON DEUTSCHLAND SE & CO. KG
|Customer Service Agent
Schwetzingen, Baden-Württemberg, Germany
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Summary
Provided comprehensive customer support, resolving complex issues and documenting product defects to enhance service efficiency.
Highlights
Managed customer support via email, phone, and chat, covering order status, returns, refunds, and inquiries, ensuring timely and effective resolution.
Resolved complex customer cases by investigating orders, coordinating return solutions, and de-escalating dissatisfied customers, improving customer satisfaction and retention.
Documented cases and tracked product defects in Oracle/SAP (basic) and spreadsheets, supporting logistics follow-ups and contributing to process improvements.
ERLEBNISREICH GMBH
|Instructor & Catering
Mainz, Rhineland-Palatinate, Germany
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Summary
Managed instructional activities and catering services, ensuring positive client experiences and operational efficiency.
Highlights
Delivered high-quality instructional sessions and catering services, enhancing client satisfaction and event success.
Coordinated logistical aspects for various events, ensuring smooth execution and timely service delivery.
Maintained professional standards in client interaction and service delivery, contributing to positive brand perception.
GAUL'S CATERING GMBH
|Sales Assistant
Mainz, Rhineland-Palatinate, Germany
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Summary
Supported sales operations and client engagement for a catering company, contributing to service delivery and customer satisfaction.
Highlights
Supported sales operations and customer inquiries, contributing to efficient service delivery and client satisfaction.
Assisted in maintaining positive client relationships through professional interaction and effective communication.
Contributed to seamless catering service execution by supporting team operations and logistical coordination.
Volunteer
Science & Technology Camp (China)
|Volunteer
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Summary
Volunteered with local firms and organizations in China, contributing innovative ideas in workshops to foster scientific and technological engagement.
Highlights
Contributed innovative ideas and facilitated discussions in workshops for local firms and organizations.
Engaged participants in science and technology topics, promoting learning and collaboration.
Supported overall camp operations and activities, ensuring a productive environment.
TEDX KULeuven
|Curation Team
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Summary
Coached speakers, edited scripts, and supported through feedback rounds, enhancing presentation quality and adherence to deadlines.
Highlights
Coached multiple speakers, refining their presentation skills and content delivery for TEDx events.
Edited scripts to ensure clarity, coherence, and alignment with TEDx guidelines and themes.
Managed feedback rounds and deadlines, ensuring timely preparation and high-quality speaker performances.
Otto-Schott Gymnasium
|Student Representative
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Summary
Represented students, coordinated feedback, and organized school events, enhancing student-faculty communication and school community.
Highlights
Served as a liaison between students and faculty, effectively representing student interests and concerns.
Coordinated feedback mechanisms to improve school policies and student experiences.
Organized various school events, fostering a vibrant and inclusive school community.
Education
KATHOLIEKE UNIVERSITEIT LEUVEN
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Bachelor of Business Administration (BBA)
Business Administration
Courses
Thesis: Business Strategy for Off.Mainz
The Hong Kong Polytechnic University
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Study Abroad
Business Administration (Study Abroad)
OTTO-SCHOTT GYMNASIUM
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Gymnasium (High School Diploma)
Grade: Grade 1.2 (GPA: 3.8)